Obi Asika Biography
Obi Asika is a Nigerian businessman, entrepreneur, show promoter, and the founder & CEO of Storm 360. He was born on October 3, 1968, in Onitsha, Anambra State, Nigeria. Born into a family with deep ties to Nigerian administration, Obi’s father was Anthony Ukpabi Asika, the then-administrator of East Central State during the Nigerian civil war. His early education began at Ekulu Primary School, Enugu, where he completed his primary education from 1974 to 1977.
After completing his primary education, Obi Asika moved to the United Kingdom for his secondary education. He attended the prestigious Ashdown House in East Sussex from 1977 to 1982. Subsequently, he gained admission to Eton College, where he distinguished himself, graduating with distinctions. At Eton, he held significant positions, such as secretary of the Film Society, secretary of the Political Society, and school prefect.
Now at 55 years old, Obi Asika identifies ethically as Igbo, follows the Christian faith, hails from the Southern region of Nigeria, and is a Nigerian citizen by nationality. In 2009, he entered into a marital union with Yetunde Bakare, now Yetunde Asika, a certified Human Rights Lawyer, Entertainment Lawyer, Criminal Law Litigator, and Intellectual Property Lawyer. Their union has been blessed with a daughter named Nuli, born in 2012.
Obi Asika Education
Obi Asika’s educational journey reflects a commitment to excellence. After completing his primary education in Enugu, Nigeria, he pursued his secondary education in the United Kingdom. His academic pursuits took him to Ashdown House and later Eton College, where he graduated with distinctions. These formative years laid the groundwork for his future endeavors in business and entertainment.
Obi Asika Career
Entrepreneurship and Storm 360
Obi Asika’s entrepreneurial journey began while studying at a university in the UK, where he served as a DJ and promoter, organizing over 200 successful events between 1987 and 1990. In 1991, he established his production company, Storm Productions, which later became known as Storm 360. For 30 years, Storm Productions, under Obi’s leadership, stood as one of Nigeria’s premier entertainment outfits, organizing concerts, entertainment events, and contributing to the development of the entertainment industry.
Television Production and Big Brother Nigeria
Obi Asika’s influence extended to television production, where he served as the executive producer of significant shows, including Big Brother Nigeria 2006, The Apprentice Africa 2008, Naija Sings 2009-2012, and Calabar Festival 2008. His impact in the entertainment industry was not only limited to events but also in television, showcasing his versatility and expertise.
Iba Ajie Hub
Beyond entertainment, Obi Asika recently launched the Iba Ajie, a community and resource center in Onitsha, Anambra State. This hub includes a museum, a restaurant, co-working spaces, and a research library. Named in honor of his late father, H.E Ajie (Dr) Ukpabi Asika, CFR, the Iba Ajie Hub aims to celebrate culture, legacy, and history while looking towards the future. It serves as a space for art and storytelling to nurture and develop talents and impact the community positively.
Obi Asika Personal Life
Family and Philanthropy
Obi Asika’s personal life is anchored in family. Married to Yetunde Bakare-Asika since 2009, they share sweet moments on social media, showcasing their enduring bond. His wife, Yetunde, is not only his life partner but also a distinguished professional in the legal field. Their daughter, Nuli, born in 2012, adds joy to their family.
Roots and Social Responsibility
Obi Asika has been vocal about his roots and cultural heritage. A titled member of the Agbalanze since 1994, he embraces his cultural identity. His recent venture, the Iba Ajie Hub, exemplifies his commitment to social responsibility. By providing a space that stimulates positive actions, impacts the community, and makes Onitsha more discoverable and accessible, Obi Asika aims to bridge gaps and celebrate his hometown’s cultural richness.
Obi Asika Net Worth
Obi Asika’s estimated net worth ranges between $1 million and $5 million, a testament to his successful career as an entrepreneur and businessman. Earning from his diverse roles in entertainment, event organization, and television production, Obi Asika has utilized his wealth wisely, contributing to his family’s well-being, supporting charitable causes, and investing in projects that enrich the cultural and social fabric of Nigeria.
In the entertainment industry for over three decades, Obi Asika’s impact is not only financial but also cultural and societal, leaving an enduring legacy in Nigeria’s dynamic and evolving landscape.
Sage is a financial/consumer journalist and senior editor, personal finance, of TrendsHQ. EXPERTISE: Personal Finance, Careers, Jobs, Scholarships, and Entertainment.