May 23, 2024
Apple Vision Pro
Apple Vision Pro

Apple Vision Pro

Apple’s newest creation, the Vision Pro mixed-reality headset, is set to be available in stores starting Friday, February 2. Apple is optimistic that the Vision Pro will have a groundbreaking impact similar to the iPhone’s in 2007, introducing what they term as “spatial computing” to the general public.

Susan Prescott, Apple‘s vice president of Worldwide Developer Relations, expressed enthusiasm about the Vision Pro’s potential impact, stating, “Apple Vision Pro is unlocking the imaginations of our worldwide developer community, and we’re inspired by the range of spatial experiences they’ve created for this exciting new platform.”

Apple Vision Pro

However, with a hefty price tag of $3,500, the Vision Pro might initially be out of reach for many consumers. Analysts anticipate that Apple might sell around 1 million or fewer devices this year. Despite the high cost, more than 600 apps have been specifically developed for the Vision Pro.

Apple highlights the Vision Pro’s use of ultra-high-resolution displays, boasting more pixels than a 4k TV for each eye. Various organizations, including the NBA and PGA Tour, have created “spatial computing” applications for the Vision Pro to bring fans closer to the action.

Apple Vision Pro

Scott Gutterman, PGA TOUR’s senior vice president of Digital Operations, commented on the immersive experience provided by the Vision Pro: “With Apple Vision Pro and the power of spatial computing, Apple is teeing us up to deliver an innovative and immersive way of experiencing professional golf. PGA TOUR Vision, the first golf app developed for Apple Vision Pro, takes fans inside the ropes and directly onto the greens of the world’s most iconic courses, from Pebble Beach to TPC Sawgrass, no matter where they are.”

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